​

Serene Living Uk gathers and processes your personal data in accordance with this privacy notice and in compliance with the relevant data protection regulation and law. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data.

​

Who we are

​

Serene Living Uk registered office is at Is and Ren Studios Ltd, Kemp House 160 City Road, London EC1V 2NX, United Kingdom. We are a company registered in England and Wales under company number 10664914. 

​

What information do we collect about you?

​

We process your personal data to meet our legal, statutory and contractual obligations and to provide you with our products and services.

The personal data we collect is as follows:

• Your on-site browsing behaviour, including the pages you have viewed, IP address and browser details etc.

• Your name, email, telephone and preferences.

• Your organisation details, if provided.

• Your addresses, payment details and any other data you provide as required for processing your orders and returns.

• Communication between us, including emails, online chat messages and telephone calls.

• Gift card details.

• Blog comments.

• Other data entered into our site for specific purposes, for example the creation of wishlists.

   Any other data collection is detailed at the point it is collected in a separate notice.

​

How do we collect information about you?

​

We collect data from you in the following ways:

• The data you enter into online forms on our websites.

• Your browsing behaviour on our websites.

• When you contact us, for example over email or online chat.

 

How will we use the information about you?

​

Our processing activities are:

• Tracking and analysing your browsing behaviour on our website for our own performance purposes.

• Sharing your onsite behaviour with third parties for marketing purposes.

• Fulfilling your orders, including placing them, taking payment, dispatching them and dealing with any returns.

• Responding to customer services requests via chat, email, telephone etc.

• Analysis of data for reporting, forecasting and site performance.

• Analysis of data for marketing purposes, including profiling. This may involve combining your data with that from third parties, such as Mosaic profiling data.

 

Sharing and disclosing your personal data

​

We do not share or disclose any of your personal data to third parties without your consent, other than for the purposes specified in this notice or where there is a legal requirement.

​

Onsite browsing and marketing controllers

​

As is normal for the ecommerce industry, we share your browsing data with some third party marketing organisations, primarily through Javascript tracking code. Those organisations become the controllers of that data, so if you opt-out of any further tracking on our site you would need to contact those organisations directly to exercise your other data rights. These data transfers are in Serene Living Uk legitimate interest.

Facebook

We use Facebook to advertise to you on their platform.

You can opt out of the tracking and data transfers on our browsing data preferences page.

Google Adwords

We run advertising campaigns via the Google platform.

You can opt out of the tracking and data transfers on our browsing data preferences page.

Pinterest

We advertise on Pinterest.

You can opt out of the tracking and data transfers on our browsing data preferences page.

​

Order fulfillment controllers

​

We share your personal data with some other organisations as part of the order fulfillment process. This data processing is part of your contract with us when you place an order.

These companies are joint controllers with Serene Living Uk of your customer data, so you will need to contact them directly to exercise your data rights. Our order fulfillment partners are:

• Adyen provide us with payment processing and fraud analysis.

• Apple Pay provide us with payment processing and fraud analysis.

• Aramex provide us with courier services.

• Cardstream provide us with payment processing and fraud analysis.

• DHL provide us with courier services.

• DPD provide us with courier services.

• First Data provide us with payment processing and fraud analysis.

• PayPal provide us with payment processing and fraud analysis.

Our data processors

We engage the following organisations which we use as processors of your data. All processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

​

Google

​

​

Marketing, promotions and offers

​

In most cases, we will only send you email marketing communications if you have opted in to receive them.

When you place an order with us, we may rely upon a soft opt-in approach to send you emails along with our legitimate interest to process your data. If we are using this approach, you will be offered an out-out when your data are collected.

In all cases you have the right to opt-out at any time, please see the footer of the emails for details.

You may opt out of other marketing communications via post, telephone or SMS.

​

Securing your data

​

We takes your privacy and data security seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place.

​

Your rights

​

You have many rights around the use of your personal data. We are implementing them in the following ways:

​

Right to be informed

​

Your right to be informed about how we use personal data is contained within this notice, including:

• The purposes for which we process your data.

• The categories of personal data we hold about you.

• The recipients to whom your personal data has/will be disclosed.

• How long we intend to store your personal data for.

• If we did not collect the data directly from you, information about its source.

 

Translated privacy notices

The non-English translations of this notice are for convenience only, in the event of conflict or ambiguity the English version is authoritative.

 

Changes to our privacy notice

Any changes to this notice will be posted onto this page. If the changes are significant we may display a notice or seek your consent.

 

How to contact us or lodge a complaint

You maycontact info@serenelivinguk.com to lodge a complaint.